LINGO - Leave It In The Ground Report of Oil and Gas Drilling
ASTM Committee F47 Brochure
This brochure was for ASTM International Committee F47, which sets standards for Commercial Spacecraft. ASTM has committees dedicated to technology that may not be fully realized, yet, but it is important to set standards ahead of time, so that when a new technology does become available, it is safe and efficient. ASTM’s standards are voluntary and any group/company/organization can purchase these standards and be certified by ASTM.
This brochure utilizes stock imagery found on the NASA website as well as courtesy imagery from Virgin Galactic.
ASTM has a few different color palette options, which consist of primary and secondary colors that are meant to work together. For this brochure, I chose a cooler palette, that emphasizes blue and grey, which matches the space theme. The fonts are in ASTM’s branding. Even though the committees operate independently of ASTM, they use ASTM branding, so any and all materials created for committees reflect ASTM’s branding guidelines.
This brochure had a lot of information that needed to fit in a small area, so the challenge was to make it fit, but have enough negative space, as well as keeping the page count in mind, since this would be printed. The only page not shown is the back page.
ASTM Magazine StandardizationNews
One of my main responsibilities while working at ASTM was to create the magazine every two months. The magazine is called “StandardizationNews,” and discusses many topics, ranging from committee work, science, technology, medicine, and the environment.
Every January/February issue dedicates one of its feature wells to the new ASTM President. The features are where the most creativity is allowed since most of the magazine has fixed layouts for their sections.
I received the bank of photos from the in-house photo and video team, which I then edited for the magazine and laid out as shown. Sometimes, the lighting and coloring of photos can be off, so I will correct them as necessary by using Photoshop.
I worked closely with the editorial department, who would send me the content for the magazine. I would place the text and if there were any problems with the fit of the text, I would ask them to trim or abbreviate where they could.
In this particular layout, I wanted to keep the spreads the same to showcase what I could of the images. There were so many to choose from, but such limited space. The interview itself was short, so I was able to place the content wherever necessary to balance photo with imagery.
This and newer editions of “StandardizationNews” can be found on the organization’s website.
