Branding Guidelines for Village Community Resource Center
Village Community Resource Center is an educational group that provides resources for children to excel as they grow and learn.
They needed new branding to help differentiate their different branches, which required four different treatments and logos.
They already had their main logo, so I used that as reference as I developed the other logos. The human aspect of the logo is included in all versions.
Additionally, they needed a bright and distinctive color palette that would help emphasize the differentiate the groups, but maintain readability when the colors are implemented on design materials.
I began with a series of mood boards for each branch of the organization, looking to find a group of imagery and colors that effectively reflected their branding and that particular branch.
Once the client approved of the direction I was going in, I proceeded with the logo designs and building the branding guidelines. Not all pages of the guidelines is represented here, but it shows how each of the groups have been defined and represented by the logos and colors.
This branding was implemented on their website and printed materials. The client was very pleased with the results.
Rug Hubb Logo Design Concepts
There was an account I followed on TikTok (when I still had it) called Rug Hubb. The owner of a rug cleaning service filmed himself in his shop, meticulously cleaning filthy rugs.
He put out a call for someone to create a logo for him. I took that as a challenge. I contacted him directly and he gave me approval to proceed.
I began by sketching ideas on paper. Some were harder and less discernible than others. I tried to incorporate the rug cleaning machine he uses, but I had difficulty drawing it. I’m not much of and illustrator in the traditional sense.
So I took a more abstract approach, such as the round hatch that closes the rug centrifuge and rug fibers. Then I went more simplistic and tapped int my Swiss design training from school, where the lettering did the speaking instead of an image or shapes.
I narrowed it down to five options for the client. I did not take the time to digitize them in Illustrator, yet.
The client eventually told me he had changed his mind and decided to keep what he already had, which wasn’t much of a logo, but just his name in sans serif typeface on a sign.
Branding Guidelines for AES Literacy Institute
AES Literacy Institute helps adults with GED testing and getting their diplomas. They were in the beginning stages of updating their branding and website, both of which I volunteered to help with.
They already had the logo, so I used that as reference to create their color palette. They also had the bare bones of a website created, so I used that to guide typeface choices.
The guide is rather short since they did not need much. It helps establish standards they could implement on their website and other materials. I had suggested creating a sticker, at a minimum, that they could use to help advertise or give to their clients.
